High heels were once considered a symbol of elegance and a wardrobe staple for well dressed women, but new data reveals they are dying out.
British women have bought more trainers than high heeled shoes for the first time ever over the past year.
experts have warned that high heels cause health problems and feminists say women are sick of being told what to wear by men.
Celebrities such as Victoria Beckham have also given up their heels this year, with the fashion designer and former spice girl switching her famous Christian Louboutin stilettos for sneakers, due to back pain caused by years of wearing towering shoes.
more and more women are beginning to integrate sports clothing into their daily wardrobes, meaning trainers have also become more popular overtaking heels to become the second favourite item of footwear after flat shoes.
"Athletic footwear is increasingly being used for everyday non-sporting activities showing that trainers are now more likely to be used for non-sports use. Women aged 35 to 44 have become the main trainer buyers proving the trend is no longer limited to younger consumers."
Trainers have also become more sophisticated recently with classics such as Adidas Stan smiths making a comeback and can be spotted on many office working women when walking through London.
Another reason for the rise in sneaker sales is the re-emergence of sub-cultures. Reebok for example have brought back their ‘classics’ which were a big hit with the ravers back in the 90’s so there is also the nostalgic aspect which is influencing consumers.