High heels were once considered a symbol of elegance and a wardrobe staple for well dressed women, but new data reveals they are dying out.
British women have bought more trainers than high heeled shoes for the first time ever over the past year.
Experts have warned that high heels cause health problems and feminists say women are sick of being told what to wear by men.
Celebrities such as Victoria Beckham have also given up their heels this year, with the fashion designer and former spice girl switching her famous Christian Louboutin stilettos for sneakers, due to back pain caused by years of wearing towering shoes.
Some 37 percent of UK women who have bought footwear in the last year purchased a pair of trainers, while 33% bought shoes with a heel. It seem that the popularity of heels is falling as 59% of female footwear buyers prefer to wear flat shoes, compared to just 12% who prefer high-heeled shoes.
As more and more women integrate sports clothing into their daily wardrobes, trainers have also become more popular overtaking heels to become the second favourite item of footwear after flat shoes.
Tamara Sender, a senior fashion analyst at Mintel, said: "For the first time ever in 2016 sales of trainers have overtaken high heels."
She went on to say "Athletic footwear is increasingly being used for everyday non-sporting activities showing that trainers are now more likely to be used for non-sports use. Women aged 35 to 44 have become the main trainer buyers proving the trend is no longer limited to younger consumers."
Trainers have also become more sophisticated recently with classics such as Adidas' "Stan Smiths" making a comeback and can be spotted on many office working women when walking through London.
Another reason for the rise in sneaker sales is the re-emergence of sub-cultures. Reebok for example have brought back their ‘classics’ which were a big hit with the ravers back in the 90’s so there is also the nostalgic aspect which is influencing consumers.